Yoyoso in BangladeshAugust 6, 2020
Fakir Apparels brings South Korean Yoyoso to Bangladesh; Roar sails to become a retail clothing giant
One is the outlet of Yoyoso, a South Korean fast fashion designer brand, and the other is a store of Roar, a newly founded lifestyle brand.
Fakir Apparels, a sister concern of Fakir Group, brought Yoyoso to Bangladesh, in what is the top garment exporter’s first step in the retail landscape.
It had signed the deal with Yoyoso back in December, becoming the master franchisee of the company, which has a footprint in 60 countries and more than 2,000 stores.
The first store of Yoyoso Bangladesh was opened on 1 June, right in the middle of the global coronavirus pandemic. “We are receiving an overwhelming response from the people of Dhaka amidst pandemic. We had not expected the response to be this great,” Munzarin Zaman, managing director of Yoyoso Bangladesh, told The Daily Star yesterday.
They plan to open 10 more stores in coming years depending on the economic.
The brand maintains a strict hygiene measure and frequently disinfects the surfaces of the 2,000-square-feet store.
On the ground floor of the building that houses Yoyoso is Roar.
“I have a dream to take this Bangladeshi brand to global consumers,” Mahir Haroon, Roar’s founder and chief executive officer of the brand.
According to the entrepreneur, big brands sell apparel items that are made in Bangladesh. But these clothes can be sold at a price that is several times lower than what the famous brands charge.
The shop caters to all age groups with products such as toys, digital accessories, cosmetics, skincare, haircare, stationeries, homeware, plates, cutleries, cups, glasses, flasks, trendy handbags, shoulder bags, flip flops, seasonal merchandise and fashion jewellery. All the products in the shop came from Yoyoso’s headquarters in Seoul.
Customer can buy men’s, women’s and kids knitwear and woven and denim items such as T-shirts, pants, jeans, shorts, loungewear and athleisure from the outlet.
They will be adding more lifestyle items in the near future. They had to struggle a lot to open the store during the pandemic.