Brands — JAR LIMITED
Brand Portfolio

Brands under JAR LIMITED & JAR GROUP

From black tea and premium consumer products to digital platforms, logistics and social impact — JAR LIMITED develops and manages brands that are rooted in quality, honesty and long-term relationships.

Tea & Premium Consumer Brands Export, Import & Manufacturing Digital Commerce & Media Foundation & Social Responsibility
Each brand carries the JAR philosophy — build with integrity, deliver with reliability and serve people with humility, from Chattogram to the global marketplace.
Key Brand Cluster
  • JAR TEA Black Tea
  • NISSUL Premium
  • JAR LIMITED Export & Import
  • JAR SHOPS eCommerce
  • JAR Foundation Social Impact
JAR GROUP connects these brands under one umbrella — tea, garments, handicrafts, agro, marine, logistics and foundation activities.

Tea & Consumer Brands

Consumer-facing brands focused on taste, quality and trust — developed and managed by JAR LIMITED, with direct involvement from international certified tea taster Mohammed Jinnat Ali.

JT
JAR TEA
Black tea brand rooted in Chattogram’s tea culture.
Tea Brand
JAR TEA is positioned as a dependable black tea brand for everyday moments and emotional stories — from family gatherings to quiet reflection. The brand focuses on consistent taste, honest blending and storytelling that connects tea with peace of mind.
Black tea blends Dealer-focused distribution Bangladesh market
JAR TEA — Black Tea Chattogram Origin
NS
NISSUL
Premium lifestyle & consumer brand under JAR GROUP.
Premium Brand
NISSUL is being developed as a premium consumer brand for products such as specialty tea, mustard oil, honey, ghee, spices and curated lifestyle items — with an emphasis on quality, packaging and aspirational storytelling.
Premium positioning Planned multi-category range Bangladesh & export focus
NISSUL Royale NISSUL Reserve
NS
NISSUL SHOP
Online destination for NISSUL & partner products.
Online Shop
NISSUL SHOP is planned as the dedicated online storefront for NISSUL and selected JAR GROUP products, offering a curated digital experience for customers in Bangladesh and abroad.
eCommerce storefront Premium packaging Direct-to-customer model

Corporate, Logistics & Digital Brands

Corporate and service-focused brands that connect export–import, shipping, logistics, crew management and digital commerce under the wider JAR WORLD identity.

JL
JAR LIMITED
Exporter, importer & manufacturing–linked trading company.
Core Company
JAR LIMITED is the core export–import entity of the group, handling garments stock-lot, handicrafts, tea, agro and related products — maintaining a strong focus on documentation, compliance and long-term buyer relationships.
Export & import Garments & handicrafts Agro & tea products
JW
JAR WORLD
Group identity connecting sea, land & trade.
Group Brand
JAR WORLD is the umbrella identity for the group’s divisions — shipping line, logistics, marine, garments, agro, tea and foundation — presenting an integrated capability to global partners.
Group-level brand Multi-division structure International positioning
JS
JAR SHOPS
Online shops & eCommerce solutions.
eCommerce
JAR SHOPS is the eCommerce and online shops platform developed by JAR LIMITED — combining product listings, secure checkout and brand storytelling for different JAR and partner products.
Multi-shop structure Custom web applications Brand-focused UX
SL
JAR World Shipping Line
Shipping agency & NVOCC–focused brand.
Shipping
JAR World Shipping Line represents shipping agency and NVOCC-related activities of the group, supporting container and project cargo movements with local expertise in Bangladesh ports.
Shipping agency NVOCC support
JM
JAR World Marine Pvt Ltd
MLC-compliant crew recruiting agency.
Marine
JAR World Marine Pvt Limited is the group’s crew management & recruiting brand — working with STCW-certified seafarers and focusing on compliance under MLC 2006 and related standards.
Crew management STCW-certified crew MLC 2006 focused
JL
JAR World Logistics
Freight forwarding & logistics services.
Logistics
JAR World Logistics handles freight forwarding, project logistics, customs clearance and related services — supporting both JAR’s own cargo and third-party customers.
Freight forwarding Project cargo Customs support

Foundation & Media Brands

Brands focused on journalism, awareness and social impact — extending the JAR identity beyond commerce into community-building and responsible storytelling.

JF
JAR Foundation
Social impact & volunteer platform under JAR GROUP.
Foundation
JAR Foundation works on social causes such as health, education, safe drinking water, tree plantation and youth empowerment — inviting volunteers and donors to participate in long-term community projects.
Registered NGO Volunteer network CSR alignment
JN
JAR News
Online media & news portal edited & published by JAR.
Media
JAR News is the media platform where journalism, local stories and awareness campaigns meet — reflecting the founder’s background as a journalist and commitment to responsible communication.
Digital news portal Awareness campaigns
JG
Future Brand Initiatives
Reserved for upcoming JAR GROUP projects.
Coming Soon
JAR LIMITED and JAR GROUP continue to explore new sectors and collaborations — including possible expansions in agro industries, energy solutions, education-focused platforms and more.
Innovation pipeline Partnership opportunities

Interested in partnering with any JAR brand?

Whether you are a buyer, dealer, ship owner, logistics partner, NGO, donor or media collaborator — JAR LIMITED can connect you with the right brand and division inside JAR GROUP.